As advertisers seek ever more extreme and expensive methods of attracting the attention of potential and exisiting customers, the launch of a new video based advert contained within the actual pages of a newspaper indicates a new phase of advertising media. Consider the practicalities of this 'new' technology and whether in reality it will have the desired effect of attracting more customers to purchase goods and services.http://news.bbc.co.uk/1/hi/technology/8211209.stm
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