How a rebranding exercise across the entire pear industry generated a huge growth in demand for so-called 'pear cider' but how many of us actually knew that it should rightfully be called 'perry'? This BBC video clip examines how the marketing men have turned the humble pear into one of the 'must-have' drinks of the English summer.http://news.bbc.co.uk/1/hi/business/8219540.stm
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